Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

Overview: Cross-Media Measurement Takes Off

MediaPost Publications, August 13, 2007 — MEDIA RESEARCH FIRMS ARE PUSHING a number of initiatives to provide media planners with integrated measurements of multiple media. By painting a broader picture of media consumption--which includes different kinds of content delivery--media researchers hope to help their clients to chart the behavior of American consumers, who are proving to be increasingly elusive and fast-moving targets. Several major players--Nielsen, ABC and TNS--are recording key data that will assist present and future ad buys.

Category: Marketing Effectiveness
Tags: Nielsen, Advertising

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article