Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

NBC Making a Clean Start in a House of Mixed Media

After it bought the Web site iVillage.com last year, NBC Universal bragged that it had landed a digital darling. But few people are boasting about iVillage now.

New York Times, August 13, 2007 — After it bought the Web site iVillage.com last year for $600 million, NBC Universal bragged that it had landed a digital darling. The women-focused Internet business was a perfect fit with the “Today” show, executives said, and would turbo-charge their online efforts.

Category: New Media Marketing
Tags: NBC Universal, Digital media

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