Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 2007

Coldwell Banker First To Market Real Home Virtually--Really

MediaPost Publications, August 9, 2007 — COLDWELL BANKER REAL ESTATE HAS become the first national real estate company to market a real home in virtual reality.

The company is the latest corporate name to develop a parallel shopping process in Second Life, the digital archipelago developed by Linden Labs.

Category: New Media Marketing
Tags: Coldwell Banker, Second Life, New Media

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