Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

Blockbuster Acquires Movielink

Blockbuster hopes to offer video downloading services by acquiring Movielink, and is also acquiring rights to show the films of Warner Brothers, M.G.M. and Paramount

New York Times, August 9, 2007 — The video rental chain Blockbuster said yesterday that it had acquired the Internet movie provider Movielink to offer video downloading services to customers.

Blockbuster is also acquiring rights to show the films of Movie- link’s owners, which include Warner Brothers Studios, Metro-Goldwyn-Mayer and Paramount Pictures, it said. Financial terms were not disclosed.

Category: Marketing Strategy
Tags: Blockbuster, M&A, Video

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article