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AUG 2007

Starwood Hotels Unveils Preferred Guest Web Site

MediaPost Publications, August 9, 2007 — STARWOOD HOTELS & RESORTS HAS rolled out a newly revamped consumer loyalty Web site designed by Firstborn Multimedia.

In addition to providing the requisite property info and booking functionality all on one page, the new site at www.SPG.com aims to create a highly customized experience for Starwood Preferred Guests through the "My SPG" portal.

Category: Marketing Strategy
Tags: Starwood, Loyalty Programs, Online Marketing

Comments

From Jase on August 9, 2007

The new design is certainly slick and inviting, but they've still got a few kinks to work out. For example, often the site prompts me to enter my username and password again, even though I just did it a screen or two before. The map view is helpful when looking for a Starwood property in a certain location (now I can do it on their site instead of Expedia!), but it's buggy or even broken on a Mac. Still, the updated site is a big step in the right direction, giving the consumer more power to research and choose options that were previously in different site sections or just plain hard to find.

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