Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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AUG 2007

TimesSelect On The Brink, Reports Say

MediaPost Publications, August 8, 2007 — THE DAYS ARE NUMBERED FOR TimesSelect, The New York Times' much-contested subscription service, according to press reports Tuesday. Its demise would spell victory for proponents of free, ad-supported online content--not to mention scores of readers set to regain free access to prized Times columnists like Maureen Dowd and Frank Rich, along with other presently walled-off content.

Category: New Media Marketing
Tags: NY Times, New Media

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