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AUG 2007

Bikers Hog Web As Harley Video Ads Go Live From Sturgis

MediaPost Publications, August 8, 2007 — A LARGE PORTION OF THE avid motorcycle community--some 450,000 strong--is in the Black Hills of South Dakota this week attending the annual Sturgis Motorcycle Rally. Thousands of other bikers and fans who couldn't make the rally in person are flocking online for unprecedented live video coverage--via Harley-Davidson banner ads and a downloadable Google Gadget.

This marks the first time a Google Gadget has included live video, while the display ads arguably represent the greatest use ever of live video in a banner ad--offering 10 hours of coverage each day.

Category: New Media Marketing
Tags: Google, Harley-Davidson, web 2.0

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