Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 2007

Lovin' it: McBranding hooks preschoolers, study finds

Reuters, August 6, 2007 — Preschoolers preferred the taste of burgers and fries when they came in McDonald's wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.

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"Overwhelmingly, kids chose the one that they perceived was from McDonald's," said obesity prevention expert Dr. Thomas Robinson of the Stanford University School of Medicine, whose work appears in the Archives of Pediatrics & Adolescent Medicine.

Category: Brand Strategy
Tags: McDonalds, Youth Marketing

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