Pepsi Wakes Up NYC Commuters†

Provides Diet Max Shots -- and Whack-A-Yawn -- at Grand Central

Advertising Age, August 7, 2007 — Feeling sleepy this Monday, or maybe by midweek you just get rundown in your stuffy cubicle? Pepsi hopes to cure your yawns, as you've probably seen in its latest ads for Diet Pepsi Max.

But an ad is one thing, so Pepsi set up shop at Grand Central's Vanderbilt Hall with its newest soft drink to see if it could rouse sleepy-eyed New Yorkers and out-of-towners last week.