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AUG 2007

Will Virgin America Enjoy Much of a Honeymoon?†

Wall Street Journal, August 6, 2007 — When Virgin America Inc.'s planes take off this week, the upstart discount airline founded by British billionaire Sir Richard Branson will be well-funded, have a fleet of brand-new planes filled with creature comforts and face the same uncertain flying world as the rest of its competitors.

Categories: Brand Strategy, Marketing Strategy
Tags: Virgin, Brand Extensions, Launch Strategy

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