Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
AUG 2007

It’s an Ad, Ad, Ad, Ad World

Hoping to deliver personalized messages to consumers, advertising giant Publicis is pursuing an ambitious global digital ad strategy.

New York Times, August 6, 2007 — It is only a matter of time until nearly all advertisements around the world are digital.

Or so says David W. Kenny, the chairman and chief executive of Digitas, the advertising agency in Boston that was acquired by the Groupe">Publicis Groupe for $1.3 billion six months ago.

Now Mr. Kenny is reshaping the digital advertising strategy for the entire Publicis worldwide conglomerate

Categories: New Media Marketing, Marketing Strategy
Tag: Digital media

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article