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AUG 2005

Yahoo's Brilliant Solution

By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant.

FORTUNE, August 5, 2005 — Here's the scary part: Roehm rarely misses a chance to talk about how delighted she is with online advertising.

Category: Marketing
Tags: Chrystler, Yahoo, digital marketing, Online Marketing

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