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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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AUG 2007

When Creating Brands, Dress Rehearsals Help

New York Times, August 5, 2007 — CAN the selection of a showerhead make or break a hotel brand? Some hotel executives seem to think so.

Starwood is one of several hospitality companies developing hotel brands or rebranding old ones. Since 2005, some 31 brands have been announced, according to PricewaterhouseCoopers, more than at anytime since 1988-89, when 27 were introduced. And with this increased competition, identifying market segments and customer preferences has become essential to creating customer loyalty — which is where the showerhead, among other details, becomes crucial.

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