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AUG 2007

Whole Foods' Pickle: Will Consumers See It As A Big Green Meanie?

MediaPost Publications, August 2, 2007 — WHERE ARE THE SCREENWRITERS WHEN you need them? Stage left, you've got the Federal Trade Commission insisting that Whole Foods Markets' bid to acquire Wild Oats is part of its plan for the "systematic destruction" of its competition. Stage right, you've got investors calling for the head of CEO John Mackey--primarily for anonymous postings he made on Internet stock groups over an eight-year period. (Kind of makes you feel better about occasionally shutting the door to your office to play Spider Solitaire, doesn't it?)

Category: Brand Blunders
Tag: Whole Foods

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