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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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AUG 2007

Design It Before You Buy It†

Online 3-D Tool Lets Consumers Tinker With the Product

Wall Street Journal, August 2, 2007 — Companies are always asking consumers to tell them what they want. Now consumers can show them.

That is the idea, at least, behind a new online marketing tool developed by French software maker Dassault Systemes SA and French advertising company Publicis SA. The new so-called 3dswym tool allows consumers to help companies that make everything from yogurt to cars to design their latest products.

Category: Innovation
Tags: Consumer Insights, Design

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