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AUG 2007

Vera Wang Set to Dress Up Kohl's†

Is It Too Upscale for Stores, Not Enough for Designer? A Leaf From 'Wizard of Oz'

Wall Street Journal, August 1, 2007 — Kohl's this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.

Category: Brand Strategy
Tags: Vera Wang, Partnership Branding

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