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AUG 2007

Can the Washington Post survive?

Newspapers are dying. At the Washington Post Co., CEO Donald Graham is banking on the Internet to save serious journalism. If he can't figure this out, nobody can.

FORTUNE, August 6, 2007 — Barry Svrluga, a 36-year-old baseball writer for The Washington Post, was on his way to the barber when an e-mail pinged his BlackBerry telling him that the Washington Nationals had sent two struggling pitchers to the minor leagues. Svrluga detoured to Starbucks, wrote a 572-word commentary on his laptop and posted it to his blog, Nationals Journal at washingtonpost.com. After his haircut he swung by the Post's newsroom to do a live question-and-answer session online with fans. That night, after filing a story for the newspaper, which he calls the "$0.35 edition" in his blog, Svrluga recorded a ten-minute podcast for the Web site, with sound bites from team officials and players.

Like most reporters at the Post, Svrluga has become platform-agnostic, which is a nice way of saying that his bosses are no longer big believers in print

Category: New Media Marketing
Tags: Washington Post, Business Model, Digital media

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