Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

'Green Teens' Make Desirable Marketing Targets, Study Finds

MediaPost Publications, July 31, 2007 — TEENS WHO CARE ABOUT THE environment aren't just socially aware. They are also a desirable ad/marketing target, says a new JupiterResearch report. The company obtained questionnaires from 2,091 online users ages 13 to 17 and found 38% of teens online are concerned about the environment, with 15% constituting an especially committed group of "Green Teens."

Category: Marketing Strategy
Tags: Green, Youth Marketing

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