'Green Teens' Make Desirable Marketing Targets, Study Finds

MediaPost Publications, July 31, 2007 — TEENS WHO CARE ABOUT THE environment aren't just socially aware. They are also a desirable ad/marketing target, says a new JupiterResearch report. The company obtained questionnaires from 2,091 online users ages 13 to 17 and found 38% of teens online are concerned about the environment, with 15% constituting an especially committed group of "Green Teens."