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JUL 2007

NOT Made In China

Amid growing awareness of food perils, companies that spotlight where ingredients originate are enjoying new demand

BusinessWeek, July 30, 2007 — Earlier this year, Swiss ingredient maker DSM Nutritional Products launched a "premium" Vitamin C. The marketing gambit: It comes from tidy Scotland instead of sprawling China, which provides 80% of the world's supply. But it was a tough sell. "We were struggling to get the price we thought was justified by the quality," says communications chief Alex Filz.

Category: Brand Strategy
Tag: China

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