Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

Millennials Like Traditional - Not Just New - Media

Marketing Charts, July 30, 2007 — Millennials (those now age 18-24) have an affinity for traditional media, such as print publications and television - and almost 6 in 10 (58%) say they use magazines to find out about what’s cool and hip, such as clothes, cars and music, according to a study released earlier this year. Moreover, almost three-quarters (71%) of Millennials say they enjoy reading print magazines even though they know they could find most of the same information online.

Category: Marketing Strategy
Tags: Media Consumption, Youth Marketing

Related Factoid

Almost three-quarters (71%) of Millennials say they enjoy reading print magazines even though they know they could find most of the same information online

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