Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

Account Planners at a Crossroads†

Former Agency Rock Stars Scramble to Keep Up With Fast-Changing Media

Advertising Age, July 30, 2007 — Pity the poor account planner.

Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on — what communication, what media, how to compete and how to become versed in multimedia."

Categories: New Media Marketing, Marketing Strategy
Tag: Planning

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