Account Planners at a Crossroads†

Former Agency Rock Stars Scramble to Keep Up With Fast-Changing Media

Advertising Age, July 30, 2007 — Pity the poor account planner.

Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on — what communication, what media, how to compete and how to become versed in multimedia."