Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

Coke Goes for a Good Old Cup of Joe†

As CMO, Tripodi Will Go Back to Basics, Focus on In-Store Efforts

Advertising Age, July 30, 2007 — After years of veering among different high-profile marketing executives, each of whom proselytized about a different high-minded marketing concept, Coca-Cola Co. has gone back to fundamentals.

Category: Marketing Strategy
Tags: Coke, Channel Strategy, CMO

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