Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
AUG 2007

Best Global Brands

How five names in this year's rankings staged their turnarounds

BusinessWeek, August 6, 2007 — Reviving even a storied brand isn't easy once consumers have a negative perception of it...Still, it's possible to stage a brand comeback. Several such stories emerged in this year's ranking.

Category: Brand Strategy
Tags: Audi, Burberry, Citibank, HP, Nintendo, Revitalization

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article