Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

Behavioral Targeting: Not Quite Ready For Prime Time

MediaPost Publications, July 25, 2007 — THE PROGNOSTICATORS SAY 2008 IS supposed to be the year behavioral targeting hits it big in the U.S.--reaching the $1 billion mark in terms of online ad spend, according to eMarketer.

But at the Behavioral Marketing Forum Tuesday, it was clear that obstacles exist ranging from definition to education.

Category: Marketing Strategy
Tag: Behavioral Targeting

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