Harley Woos Female Bikers

Women are buying more motorcycles than ever, and Harley-Davidson is going after that market with a vengeance.

New York Times, July 25, 2007 — At a recent convention of Harley-Davidson dealers here, Delia Passi, a marketing consultant, was sharing the finer points of selling to women with her audience of about 150, many of whom wore boots, jeans and tattoos. One wore a T-shirt that read, “Born to Party, Forced to Work.”