Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2007

Digitally Deficient CMOs Need Not Apply†

How to Ramp Up Your Online Smarts Fast

Advertising Age, July 24, 2007 — With digital media and marketing budgets growing at a compound rate of more than 20% annually, what steps are you taking as a CMO to build and develop your personal brand in an increasingly digital and integrated world?

Categories: New Media Marketing, Marketing Effectiveness
Tag: CMO

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