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JUL 2007

Holiday Inn chain gives itself a face-lift

USA Today, July 19, 2007 — The roadside Holiday Inns that became fixtures in towns across the USA beginning in the 1950s are disappearing. London-based InterContinental Hotels Group (IHG), current owner of the brand that pioneered franchised motor hotels, is in the process of shedding roughly half the nearly 1,100 properties that it had in 2004, mainly by ending franchise agreements with operators of substandard properties.

Categories: Brand Strategy, Customer Experience
Tags: Holiday Inn, Revitalization

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