The Latest Consumers You Need to Get to Know†

Influencers From the Pages of 'Karma Queens, Geek Gods and Innerpreneurs'

Advertising Age, July 23, 2007 — The consumer has a new face — again. Yet another wave of millennial consumer taxonomy is headed down the pike. Where once the terms "soccer mom" and "metrosexual" were enough for marketers to target stay-at-home matriarchs and young, urban males, a rise in new media and more-fluid career paths have led researchers to uncover new consumer targets.