Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
  • more factoids ›
JUL 2007

The Latest Consumers You Need to Get to Know†

Influencers From the Pages of 'Karma Queens, Geek Gods and Innerpreneurs'

Advertising Age, July 23, 2007 — The consumer has a new face — again. Yet another wave of millennial consumer taxonomy is headed down the pike. Where once the terms "soccer mom" and "metrosexual" were enough for marketers to target stay-at-home matriarchs and young, urban males, a rise in new media and more-fluid career paths have led researchers to uncover new consumer targets.

Category: Marketing Strategy
Tag: Customer Targeting

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