Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

Sharks Roam Manhattan†

IDEA SPOTTING: Moving Fin Projected on Skyscrapers for Discovery's 'Shark Week'

Advertising Age, July 18, 2007 — Just when you thought it was safe to spend a summer evening in Manhattan, sharks are swimming along the buildings. No, global warming hasn't kicked into high gear and submerged Manhattan — yet. But Discovery Network's 20th annual Shark Week starts July 29, which means the media push beforehand has brought the chondrichthyes (that's "cartilaginous fishes" to all you non-marine biologists) to New York en masse.

Category: Marketing Strategy
Tags: Discovery, Outdoor

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