Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

Energizer Acquires Playtex for $1.9 Billion†

Deal Will Broaden Company's Competition with Giant P&G

Advertising Age, July 17, 2007 — Energizer Holdings announced plans on Friday to acquire Playtex Products, putting the Energizer Bunny in charge of a host of new categories ranging from tampons to sunscreen and children's sippy cups

Category: Brand Strategy
Tags: Energizer, Playtex, Brand Architecture & Portfolio, M&A

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