Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUL 2007

Ford Seeking a Future by Going Backward

With its recent decision to entertain bids for Volvo, Ford appears to be dismantling the collection of luxury auto companies that it once assembled with such confidence

New York Times, July 17, 2007 — When Bill Ford Jr. beat out Fiat and Volkswagen eight years ago to buy Volvo, he declared the $6.5 billion acquisition a “meaningful step” to fulfilling the Ford Motor Company’s “21st-century vision” of becoming the world’s leading automaker.

Category: Brand Strategy
Tags: Ford, Brand Architecture & Portfolio, M&A

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