Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

Target Marketing Priorities Survey: Direct Marketing Generates Best ROI

Marketing Charts, July 16, 2007 — Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights. Among business-to-business marketers, digital marketing - email, websites and online registrations, and search - are seeing increased investments, but a “continuing struggle with data quality” is a “major roadblock to success,” the study found.

Categories: Marketing Strategy, Marketing Effectiveness
Tags: Marketing Effectiveness ROI, Metrics & Measurement

Comments

From John Dawson on July 17, 2007

OK - this might be right but is there actual evidence to back this up? Seems like there is some confusion between apparent ease of measurement and effectiveness.

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