Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

Chief of Universal Finds Success at the Back of the Pack

Though profitable for the last nine years, Universal has been noticeably short on blockbusters to call its own. And that is largely by design

New York Times, July 16, 2007 — The hilltop theme park outside the 14th floor office of Ron Meyer, president of the Universal Studios Group, anchored by past glories like its “Jurassic Park” and “Backdraft” rides, could stand a makeover.

Category: Marketing Strategy
Tags: NBC Universal, Business Strategy

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