Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JUL 2005

Advertising of, by and for the people

Getting consumers to create ads saves a ton of money -- and builds buzz

BusinessWeek, July 25, 2005 — Instead of cajoling consumers into passively absorbing ads, the idea now is to get the public to create and participate in them

Category: Marketing Strategy
Tag: Advertising

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