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JUL 2007

Networks Try 'Twittering' to Spread Their Message†

Web Community's Users Are Seen as Ideal Group to Help Promote Shows

Wall Street Journal, July 16, 2007 — TV networks are all a-Twitter about the latest marketing play for their new TV shows.

NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter, a nascent social-networking service that sends messages in super-short bursts. Popular with young, tech-savvy consumers, Twitter lets registered users send brief updates to groups of fellow Twitter users simultaneously — via either text messages, instant messages, email or Twitter's home page. The service is free to use.

Category: New Media Marketing
Tag: Twitter

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