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JUL 2007

Some CEOs Advertise the 'Me' Brand - With Limited Success†

Wall Street Journal, July 16, 2007 — Companies budget large amounts of money to develop brands that stir excitement and cement loyalty from customers. "Fly the Friendly Skies" still evokes United Airlines and an era of hassle-free travel. The "snap, crackle, pop" of Kellogg's Rice Krispies brand conjures up for many consumers an image of a cereal that's fun for kids.

Now, some top executives are branding themselves as distinctly as they brand their companies' products

Category: Brand Strategy
Tag: Personal Brands

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