Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

New Borders Wants to Load Your iPod†

George Jones Also Plans to Reopen Branded Web Site And Redesign Bookstores to Stress Digital Offerings

Wall Street Journal, July 16, 2007 — George Jones, chief executive of Borders Group Inc., is remaking the nation's second-largest book retailer as fast as he can. Since taking over a year ago, he has vowed to close nearly half the company's Waldenbooks outlets, sell or franchise nearly all of the stores Borders owns overseas, reopen Borders' branded e-commerce Web site and revamp the chain's computer system.

Mr. Jones, 56 years old, says even more changes are ahead as Borders tries to keep pace with Barnes & Noble Inc., Amazon.com and the big-box discounters

Category: Marketing Strategy
Tags: Borders, Business Strategy, Retail

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