Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2007

The bandwagon comes in various hues of green†

Financial Times, July 14, 2007 — It is now possible to pay for your organic food with a green credit card, to live in the tree house of your dreams thanks to green mortgages, and put all your hard-won lucre from saving the planet into a green bank account. Extreme, perhaps, but recently launched financial products now make it very easy for savers and spenders alike to feel they are doing their bit for the environment.

Category: Marketing Strategy
Tag: Green

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