Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JUL 2007

Confessions of Rockstar CMOs

ANA Marketing Maestros, July 13, 2007 — What an interesting week in the marketing world. The same week that an Ad Age article reports that CMOs have minimal impact on sales (!), the ANA and Booz Allen Hamilton release our joint publication, CMO Thought Leaders: The Rise of the Strategic Marketer.

Category: Marketing Strategy
Tag: CMO

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