Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUL 2005

How Effective Is This Ad, in Real Numbers? Beats Me

New York Times, July 20, 2005 — Everyone complains about the inability to determine the return on investment from advertising spending, but no one seems satisfied with what is being done about it

Category: Marketing Strategy
Tag: Metrics & Measurement

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