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JUL 2007

Justifying $5 Smoothies: It’s the Juice

New York Times, July 14, 2007 — It is summertime, and the lines are usually long at Jamba Juice, a retailer of blended-to-order fruit smoothies. The company’s California-based parent, Jamba Inc., is growing quickly, especially after it fortified its capital structure through its merger with the Services Acquisition Corporation late last year.

Category: Customer Experience
Tags: Jamba Juice, Business Strategy, Retail

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