European Online Marketing to Reach 16 Billion Euros in 2012

Marketing Charts, July 13, 2007 — Spending on online marketing in Europe will double in the next five years, from around 7.5 billion euros in 2006 to more than 16 billion euros in 2012, according to a new Forrester report, “European Online Marketing Tops €16 Billion In 2012.” Online marketing - email, and search and display advertising - will account for 18% of total media budgets in Europe in five years, according to the projections.