Marketing Factoids

  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS source ›
  • Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible. source ›
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JUL 2007

European Online Marketing to Reach 16 Billion Euros in 2012

Marketing Charts, July 13, 2007 — Spending on online marketing in Europe will double in the next five years, from around 7.5 billion euros in 2006 to more than 16 billion euros in 2012, according to a new Forrester report, “European Online Marketing Tops €16 Billion In 2012.” Online marketing - email, and search and display advertising - will account for 18% of total media budgets in Europe in five years, according to the projections.

Category: New Media Marketing
Tags: Media Consumption, Media Mix

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