Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JUL 2007

Was Sprint's Sacking of 1,200 Customers Sound Business?†

Canning Chronic Complainers a Good Call, but Average Consumer May Get Wrong Message

Advertising Age, July 12, 2007 — Sprint Nextel's decision to "fire" some of its customers may be a good business decision — but could come back to haunt it in the long run.

Category: Customer Experience
Tags: Sprint, customer Service

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