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JUL 2007

Executives Get the Blogging Bug†

More CEOs Openly Post Their Views on Work, Life; The Tale of a Colonoscopy

Wall Street Journal, July 13, 2007 — The Internet can be a dangerous place — even for a CEO. John Mackey, chairman and chief executive of Whole Foods Market Inc. is the latest to learn that lesson, after he was revealed this week as the author, under a pseudonym, of pro-Whole Foods comments on an Internet stock-message board. Mr. Mackey also maintains a blog that has attracted the attention of federal antitrust regulators.

Category: Brand Strategy
Tags: Blog, Corporate Branding

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