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JUL 2007

Wrigley teams up with NBA in new marketing pact

Crain's Chicago Business, July 12, 2007 — W. Wrigley Jr. Co. has a new marketing teammate — the National Basketball Association.

The Chicago-based gum and candy company announced Wednesday a partnership that makes five of its brands the Official Chewing Gums of the NBA.

Category: Marketing Strategy
Tags: Wrigley, Marketing Tactic, Sponsorship

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