Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUL 2007

Best Buy Moves to More Mobile Selections†

Chain Expands Choices for Handsets and Plans; Ringing Success, So Far

Wall Street Journal, July 12, 2007 — Like most of its rivals, Best Buy Co., the largest independent U.S. electronics retailer, used to sell just a small selection of cellphones with subscription plans from Verizon Wireless, Sprint Nextel Corp. and AT&T Inc.

But late last year, the company decided to expand its offering to include more carriers and many more phone choices.

Category: Brand Strategy
Tags: Best Buy, Brand Extensions, Channel Strategy

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