Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›

Marketing Factoids

Marketing to Millennials
Nearly all Gen Y Online Buyers surveyed said they used text messaging (96%), and 85% used social networks
Source: eMarketer, Oct. 14, 2008
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Viral Video Marketing Survey: The Agency Perspective
A new report released today from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009.
Source: Feed Company, Oct. 13, 2008
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Viral Video Marketing Survey: The Agency Perspective
Ad agencies are seeking improvements on how viral video campaigns are tracked and executed: 95% of respondents seek greater accountability from vendors responsible for tracking campaign effectiveness, and more than half say there is a need for better execution of strategies.
Source: Feed Company, Oct. 13, 2008
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Consumers Await on Social Networks
Nearly six out of 10 Americans who use social media interact with companies on social media Websites
Source: eMarketer, Oct. 10, 2008
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Consumers Await on Social Networks
85% of social media users thought companies should interact with their consumers through social media, at least when needed
Source: eMarketer, Oct. 10, 2008
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Consumers Await on Social Networks
Nearly four out of 10 online merchants surveyed used social networks
Source: eMarketer, Oct. 10, 2008
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Mainstream Blogging: Integral to Media Ecosystem
More than eight in 10 bloggers post product or brand reviews, and almost nine in 10 blog about brands they feel strongly about
Source: MarketingVox, Oct. 8, 2008
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Mainstream Blogging: Integral to Media Ecosystem
One in three bloggers has been approached to be a brand advocate
Source: MarketingVox, Oct. 8, 2008
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Mainstream Blogging: Integral to Media Ecosystem
Fully half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years, and one in five believe newspapers will not survive the next 10 years
Source: MarketingVox, Oct. 8, 2008
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McDonald's Steps Aside In Reaching Out To Teens
The typical teen has 80 phone numbers and over 100 friend connections.
Source: MediaPost Publications, Sep. 9, 2008
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