Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›

Marketing Factoids

Forrester: Social Web Now Mainstream
A consumer poll done in the second quarter found that 75% of Internet users participate in some form of social media, up from 56% in 2007.
Source: Brandweek, Oct. 24, 2008
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Forrester: Social Web Now Mainstream
Forrester found large growth in participation among those reading blogs and writing product reviews. "Spectator" rates jumped from 48% to 69%. Likewise, those identifying themselves as "critics" increased from 25% to 37%.
Source: Brandweek, Oct. 24, 2008
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Forrester: Social Web Now Mainstream
Maintaining RSS feeds and tagging Internet content remain far from the norm. Just 19% fell into that "collector" category, up from 12% a year ago
Source: Brandweek, Oct. 24, 2008
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Forrester: Social Web Now Mainstream
Those publishing a blog or personal Web page saw incremental growth: 21% versus 18%. In fact, blogging grew just 10%, well behind the 39% growth in starting a social network profile. Still, blogs remain a highly popular form of social media: 48% of respondents said they have read one, a nearly 50% increase from 2007.
Source: Brandweek, Oct. 24, 2008
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Behavioral Targeting: A Tricky Issue for Marketers
ccording to Forrester data, 24% of advertisers used behavioral targeting in 2008. Last year it was only 16%; the year before, only 13%.
Source: Brandweek, Oct. 21, 2008
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Behavioral Targeting: A Tricky Issue for Marketers
According to Forrester data, despite people's concerns about online privacy, they'll trade some of it for relevancy: 29% of respondents said they would prefer to receive appropriately targeted ads as opposed to random ones (37% of respondents were neutral on this question, and 35% opposed).
Source: Brandweek, Oct. 21, 2008
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Behavioral Targeting: A Tricky Issue for Marketers
Forrester Research's Social Marketing Scorecard 2008 indicated that 28% of large social marketers—those with annual revenues of $500 million or more—would like to see better behavioral targeting on social networking sites.
Source: Brandweek, Oct. 21, 2008
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Resolved to Keep on Marketing, Even in Tight-Fisted Times
Poll of attendees at the 98th Meeting of the Association of National Advertisers reveals: 33 percent of respondents said they would maintain the level of their marketing spending, 33 percent said they would reduce spending and 27 percent said they would spend more. (The rest were unsure.)
Source: New York Times, Oct. 20, 2008
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Marketing to Millennials
Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs; however, more than one-half of these executives said they had yet to come up with a strategy for targeting, attracting or retaining millennials
Source: eMarketer, Oct. 14, 2008
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Marketing to Millennials
Nearly all Gen Y Online Buyers surveyed said they used text messaging (96%), and 85% used social networks
Source: eMarketer, Oct. 14, 2008
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