Marketing Factoids
What Are CMOs Thinking?
87% of US CMOs believed branding initiatives needed to be more flexible
Source: eMarketer,
Mar. 17, 2009
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What Are CMOs Thinking?
63% of US CMOs believed traditional brand positioning and advertising were losing their effectiveness. In fact, many felt traditional advertising was “broken.”
Source: eMarketer,
Mar. 17, 2009
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What Are CMOs Thinking?
Looking ahead to this year’s marketing priorities, the CMOs ranked greater marketing accountability as most important, followed by finding a better way to manage brands across multiple platforms
Source: eMarketer,
Mar. 17, 2009
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CMO Survey: Traditional Branding is ‘Broken’
63% of CMOs think traditional brand positioning and advertising are losing their effectiveness and are “broken"
Source: Marketing Charts,
Mar. 4, 2009
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CMOs Stuck Around Even Longer in '08
For the second consecutive year, the average time in the job for U.S. chief marketing officers has risen, this year hitting 28.4 months.
Source: Advertising Age,
Jan. 26, 2009
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Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth
The survey of 400 executives found that 56% said their companies have no programs to track or propagate positive word-of-mouth; 59% don't compensate any employees based on improvements in customer loyalty or satisfaction; and only 30% rated their companies highly in their ability to handle or resolve customer complaints.
Source: Advertising Age,
Jan. 26, 2009
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Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth
Despite all the hype about social media, only 16% of respondents of the CMO Council survey said their companies have any routine system in place for monitoring what people are saying about them or their brands online.
Source: Advertising Age,
Jan. 26, 2009
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Consumers Distrust Corporate Blogs
Only 16 percent of consumers trust what they read on blogs
Source: Brandweek,
Dec. 9, 2008
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Digital Sales Surpass CDs at Atlantic
Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year.
Source: New York Times,
Nov. 26, 2008
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Marketers Reach Out to Loyal Customers
Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer
Source: Wall Street Journal,
Nov. 26, 2008
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