Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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Marketing Factoids

Online Buyers Seek Out User Reviews
43% of US online buyers read customer reviews "most of the time," before a product purchase decision
Source: eMarketer, Feb. 15, 2008
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Study: Purchase Intent Grows With Each Event
A customer’s stated interest in buying a product—rose 11% to 52% among consumers who attended brand-sponsored events including sports championships, walkathons and theme parks
Source: Brandweek, Jan. 28, 2008
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Study: Internet Ads Will More Than Double By 2011
YANKEE GROUP FORECASTS THAT INTERNET advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance.
Source: MediaPost Publications, Jan. 21, 2008
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Word-of-mouth Marketing: Budget Increases Speak Volumes About W-O-M
W-O-M marketing is projected to hit $1.3 billion this year, up almost 33% from $981 million in 2006
Source: Brandweek, Dec. 31, 2007
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The Promise of Social Network Advertising
This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011
Source: eMarketer, Dec. 14, 2007
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Study: Marketers May Be Banking Too Heavily On New Products
70% of marketers either launched a new line extension or developed a new innovation this year, and most rated that launch as the single most important initiative in their business in 2007
Source: MediaPost Publications, Dec. 13, 2007
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Online Spending Predicted To Surge In 2008
LOCAL ONLINE AD SPENDING WILL surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a new study
Source: MediaPost Publications, Dec. 10, 2007
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Consumers Would Partner with Brands for Social Change, Environment
85% of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place - Edelman
Source: Marketing Charts, Nov. 16, 2007
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Marketers Threaten To Put Majority Of Budget Online
According to eMarketer projections, Web advertising as a share of total ad spend will reach 7.4% this year, more than 10% by 2009, and at least 13.3% by the end of 2011.
Source: MediaPost Publications, Nov. 13, 2007
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Online Ads Nip at Traditional Media
Internet advertising will reach 7.4% in 2007, more than one in 10 dollars in 2009 and at least 13.3% by the end of 2011 - eMarketer
Source: eMarketer, Nov. 13, 2007
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