Marketing Factoids
Digital Sales Surpass CDs at Atlantic
Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year.
Source: New York Times,
Nov. 26, 2008
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Marketers Reach Out to Loyal Customers
Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer
Source: Wall Street Journal,
Nov. 26, 2008
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A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV
Source: Wall Street Journal,
Nov. 18, 2008
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A New Odd Couple: Google, P&G Swap Workers to Spur Innovation
Online searches for the word "coupons" is up about 50% over the past 12 months
Source: Wall Street Journal,
Nov. 18, 2008
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Messaging Behaviors, Preferences, and Personas
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks
Source: KenRadio,
Nov. 14, 2008
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Messaging Behaviors, Preferences, and Personas
42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS
Source: KenRadio,
Nov. 14, 2008
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Google, Campbell Soup, J&J Tops in CSR
Some 66% of the US public would recommend the top 20 socially responsible companies to others, compared with only 26% saying they would recommend the bottom 20. More than 27% would not recommend the companies not seen as socially responsible.
Source: Marketing Charts,
Nov. 10, 2008
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Google, Campbell Soup, J&J Tops in CSR
With the exception of Berkshire Hathaway, consumer-oriented companies made up the majority of the top 20 CSRI performers. The general public tends to rate makers of consumer products, computers, and beverages higher along social dimensions.
Source: Marketing Charts,
Nov. 10, 2008
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Blogs Influence Consumer Purchases
One half (50%) of blog readers say they find blogs useful for purchase information.
Source: KenRadio,
Nov. 4, 2008
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Blogs Influence Consumer Purchases
Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).
Source: KenRadio,
Nov. 4, 2008
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